Axis Crossmedia and the return of Michigan’s State Fair!
May 30, 2012 – Axis CrossMedia has been named the agency of record for the 2012 Great Lakes State Fair. Axis will be responsible for all communications efforts, as well as branding initiatives for the new Michigan State Fair, which will be held Labor Day Weekend at the Suburban Collection Showplace in Novi, Mich.
Linda Zabik, manager of Public Relations/Community Involvement for Genisys Credit Union and board member of the Great Lakes State Fair said, “the agency’s creativity and out-of-the-box thinking will be a tremendous help in getting the word out in such a short period of time and with a minimal budget.”
The Great Lakes State Fair logo, featured here, was the first effort from Axis, which pays homage to the orignal state fair blue ribbon logo. A highly scalable, website has been built in record time www.greatlakesstatefair.org and will be updated as new information is made available. Ongoing efforts include develpment of viral videos, outdoor and broadcast strategies.