Case Study: Metro Electric

The Power of The Pro's

An Axis 360° client, Metro Electric is a leading regional commercial electrical contractor

Using the Axis CrossMedia 360° service model, Metro Electric has rebranded to target residential service starting with a complete fleet vehicle rebranding.


As part of our 360° service, the Axis team developed a full, ongoing media plan for Metro Electric, including broadcast TV & radio, outdoor, direct mail, out-of-home, digital and direct mail. Axis was responsible for all planning, creative, production and media buying.


The Metro Electric managed, mobile responsive website is the foundation for our digital marketing strategy. Working with our social media, email and other digital marketing efforts the site provides measurable conversion as well as aiding in recruiting efforts.