Case Study: Ziebart

It’s all about the details.

As agency of record for Ziebart International from 2000 to 2006, Axis CrossMedia was responsible for all national advertising and marketing working in conjunction with the Ziebart director of marketing, executive directors and key franchise groups.

Featured here, the iconic Ziebart logo (used in up to 42 countries) was crafted by Axis CrossMedia to reestablish the historic Ziebart Shield logo with a modern feel.


Leveraging Axis CrossMedia’s in-house photography, numerous large scale photo shoots provided cost- effective imagery solutions to support extensive POP, ROP and merchandising efforts.

Commercial photography is typically and outside cost for agencies. As an in-house service, Axis is able to control cost and deliver maximum value.

Scope of work:

  • Strategic/Creative planning
  • New positioning “The Detailing Experts”
  • All application and product photography
  • Development of annual marketing calendars
  • Production & Fulfillment of all in-store POP
  • Creative development/production of outdoor
  • Creative development/production of ROP ads
  • Limited radio and television
  • Development of new global retail logo