When Omnis Health made the decision to take their Embrace glucose meter line to retail, they turned to Axis for a complete rebranding initiative. From naming and logo family to full line packaging, photography, collateral and trade show support, Axis CrossMedia delivered a complete solution.
This project was completed in a fast paced production cycle working with manufactures abroad to complete 12 package versions in a matter of weeks.
To launch this product family, a brand architecture had to be developed that could scale as new product and audiences were identified. The use of the vertical logo, three letter naming convention and unique product color provides each meter with its own identity while maintaining overall brand continuity.